Ryno CroftContent writing

Services and pricing

Know exactly what you are buying.

Three one-off packages for dental practitioners and luxury real estate professionals. Each states what is included, what is not, and what happens after you order. These are fixed-scope projects, not monthly subscriptions.

Essential Content

A straightforward way for a busy professional to publish useful content consistently.

Fixed price confirmed in writing before any work begins

What is included

  • 8 short-form posts (LinkedIn or practice/agent social), about 120 to 220 words each
  • One agreed audience and one primary platform
  • A headline or opening hook, and a clear call to action where relevant, for every post
  • One consistent tone of voice, agreed at the start
  • Written intake form plus your notes, voice notes or existing material
  • One revision round
  • Editable files (Google Doc or Word)
Research
Light fact-checking against sources you supply or point me to. No original market or clinical research.
Interviews and briefings
Written intake and voice notes. A live interview is not included.
Images and graphics
Not included.
Publishing and scheduling
Not included. You publish the posts yourself.
Revisions
One round, requested within 7 days of delivery.
Delivery
Delivery date is confirmed in your written scope before work starts
Payment
Payment terms are stated in your written scope. No payment is taken through this website.
What you provide
A completed intake form, 8 topics or questions you would like covered (or I will propose them), and your review of any clinical or market-specific statements.

Not included

  • Publishing, scheduling or account management
  • Graphic design or image sourcing
  • Email platform setup
  • Legal, clinical or financial advice
Enquire about Essential Content

Authority Content

A stronger, more recognizable body of expertise-led content with a consistent editorial direction.

Fixed price confirmed in writing before any work begins

What is included

  • 12 short-form posts, about 120 to 220 words each
  • 1 longer piece: an article or email newsletter, 700 to 1,000 words
  • 3 to 4 content themes with a stated purpose for each piece
  • Headlines, hooks and a clear call to action where relevant for every piece
  • A 20 to 30 minute briefing call or voice-note briefing
  • One revision round
  • Editable files (Google Doc or Word)
Research
Fact-checking against sources you supply or point me to, plus basic public-source checks for the longer piece.
Interviews and briefings
One 20 to 30 minute briefing call or voice-note briefing.
Images and graphics
Not included.
Publishing and scheduling
Not included.
Revisions
One round across the batch, requested within 7 days of delivery.
Delivery
Delivery date is confirmed in your written scope before work starts
Payment
Payment terms are stated in your written scope. No payment is taken through this website.
What you provide
A completed intake form, the briefing, and your review of any clinical or market-specific statements.

Not included

  • Publishing, scheduling or account management
  • Graphic design or image sourcing
  • Email platform setup or list management
  • Original market data, statistics or clinical research
Enquire about Authority Content

Thought Leadership

Deeper expertise communicated through a planned mix of short and long-form pieces.

Fixed price confirmed in writing before any work begins

What is included

  • 16 short-form posts, about 120 to 220 words each
  • 2 longer pieces (articles or newsletters), 900 to 1,200 words each
  • A written editorial plan covering themes, audiences and the order of publication
  • Consistent tone and messaging across every piece
  • A 45 minute briefing interview
  • One revision round
  • Editable files (Google Doc or Word)
Research
Fact-checking against supplied sources plus public-source checks for the longer pieces. Claims that cannot be verified are flagged or removed.
Interviews and briefings
One 45 minute briefing interview, plus written intake.
Images and graphics
Not included.
Publishing and scheduling
Not included.
Revisions
One round across the batch, requested within 7 days of delivery.
Delivery
Delivery date is confirmed in your written scope before work starts
Payment
Payment terms are stated in your written scope. No payment is taken through this website.
What you provide
A completed intake form, the interview, any data or source material you want used, and your review of any clinical or market-specific statements.

Not included

  • Publishing, scheduling or account management
  • Graphic design or image sourcing
  • Email platform setup or list management
  • Ongoing monthly production (this is a one-off project)
Enquire about Thought Leadership

Package contents are the same for both audiences. The topics, examples and tone are tailored to your profession.

How to order

No sales call required.

  1. Send a short enquiryChoose a package on the contact form and tell me what you need.
  2. Receive a written scopeYou get the deliverables, the fixed price, the delivery date and the payment terms in writing. Nothing starts until you agree.
  3. Approve and payPayment follows the terms in your scope. No payment is taken through this website.
  4. Complete the intake and share your materialI send the intake form, then collect your notes, recordings or briefing.
  5. Review and reviseYou receive editable files and can request one revision round within 7 days of delivery.

What happens to clinical or market-specific claims?

They are flagged for your confirmation. Anything that cannot be verified is changed or removed before delivery.

AI use

AI tools may assist with research organization, ideas or rough drafts. All finished work is reviewed and edited by a person.

Not sure which package fits?

Send a short enquiry and I will recommend one, with no obligation.

Start an enquiry